Real-Time Personalization
Trend
The goal of delivering 1:1 experiences in real-time aligns with the increasing importance of real-time personalization in marketing strategies. Brands are recognizing the value of delivering relevant content and messages to customers at the right moment to enhance engagement.
Trendsetters
Blueshift’s use of Customer AI and Generative AI signifies the trend of combining various AI technologies for a more holistic approach to customer engagement. Customer AI focuses on understanding and responding to individual customer behaviors, while Generative AI can create content and experiences dynamically. Funding $105 million.
Funding
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